BACHPAN PLAY SCHOOL

Kyunki Bachpan Sirf Ek Baar Aata Hai

WHAT WE’VE DONE

CLIENT : BACHPAN HAUZ KHAS
INDUSTRY : PLAY SCHOOL
YEAR : 2023 – 2025

PROJECT TYPE :
WEBSITE DESIGN
SOCIAL MEDIA
DIGITAL & PRINT MEDIA

CASE STUDY

BACHPAN PLAY SCHOOL (HAUZ KHAS) — Launching a New Legacy with Local Charm & Global Brand Integrity

Bachpan Global, a pioneer in early childhood education with over 15 years of legacy, expanded its footprint in 2023 with its Hauz Khas branch—a vibrant new space designed to inspire Delhi’s youngest minds. While the parent brand’s reputation was rock-solid, the challenge was clear: launch a new branch with a fresh yet cohesive identity that honored Bachpan’s national guidelines while resonating with Hauz Khas’s tech-savvy, community-driven families.

Blending Global Standards with Local Delight
Tasked with crafting a hyper-local launch within strict brand parameters, we focused on infusing the Hauz Khas branch’s identity with playful warmth, ensuring every touchpoint felt both familiar and fresh:

Website Design: Built on Bachpan’s core color palette (bold red and navy blue), we tried to keep the color guidelines in the design

Social Media Strategy: While adhering to Bachpan’s national tone, we localized content showing fun and learning place for kids.