THE VITAMIN COMPANY

Elevate Your Daily Routine

WHAT WE’VE DONE

CLIENT : THE VITAMIN COMPANY
INDUSTRY : HEALTH AND SPORTS SUPPLEMENTS
YEAR : 2019 – CURRENT

PROJECT TYPE :
BRANDING & STRATEGY
VISUAL IDENTIFICATION
PRODUCT DESIGN
SOCIAL MEDIA
DIGITAL & PRINT MEDIA

CASE STUDY

The Vitamin Company: Modernizing Legacy with Bold, Trust-Centric Health Supplement Branding

The vitamin company focuses on health products designed to enhance your skin, strengthen your immune system, boost your energy levels, and promote healthy digestion. Enjoy personalized wellbeing advice, including curated tips, recipes, and lifestyle support.

The company had been operating dynamically on the market for over five years. Therefore, in addition to novelty and change, it was very important to maintain the already known and recognizable elements of brand and create new product designs for the demanding market. A new sports product line was needed, and even new trending product designs.

The project for The Vitamin Company was comprehensive, just the way we like it. That is why we got down to work with enthusiasm – Pushing the online brand profile and designing a series of products for the fitness enthusiastic customers. The brand was to gain a more modern look and feel, but with the preservation of the previous features to which its customers had already become accustomed.

While teaming up with The Vitamin Company , we tackled an all-encompassing project. From Brand Strategy and Identity Design to Packaging and Graphic Design, we tried to maintain the strong brand value. We started with a solid strategy, followed by a distinctive identity and packaging that instills trust. Our design approach was consistent across all aspects. The outcome? A resilient brand that excels in the health supplement market.